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The future of identity, attribution & measurement

Liveintent

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers.

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3 pro tips: How to build brand awareness with ads in email

Liveintent

Facebook, Google, and Amazon have been gobbling up programmatic budgets for years now — accounting for an estimated 65% of all U.S. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Leverage deal IDs for customized buys. digital ad spend in 2022.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.”

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Purpose-Driven Marketing Comes to Town

Customer Experience Matrix

Another announcement last week illustrates the point: a new program from a coalition of 2,600 socially-responsible “Certified B Corporations” such as Ben & Jerry’s aims to convince consumers to buy from companies that share their values. But employee protests at Google , Amazon and Microsoft tell a similar story.

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Farewell to Third-Party Cookies

Digilant

Earlier this year Google Chrome announced that they will be phasing out 3rd party cookies over the next 24 months. There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA).

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Where to begin with privacy: Friday’s daily brief

Martech

So, pumpkin is back at some of the breakfast chains, and I haven’t been able to buy a pound of ground pumpkin-flavored coffee in years, even though I love brewing it at home. Google changes for titles test power dynamics for marketers. Here’s my hack. Read more here.

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Maximizing Your Email Marketing Success

Navigate the Channel

Common mistakes include buying lists , neglecting to clean your list and failing to segment it properly. Instead of buying lists, focus on organic growth. percent and Google Android at 2.3 RELATED: Apple’s New Mail Privacy Protection: Good or Bad for Marketers? percent , which is followed by an iPad at 9.3