Onalytica B2B

article thumbnail

Influencer Marketing: What is it and Why Should You be Doing it?

Onalytica B2B

As Konstanze Alex at Dell says, influencer marketing should be embedded in your ‘business as usual’ “People do not buy goods & services. They buy relations stories & magic.” Customers just don’t buy into self-congratulating marketing anymore.” A Forrester research study shows that “6.2%

article thumbnail

Interview with ?Shep Hyken

Onalytica B2B

There are so many companies that come out with great reports, I mean I love the Forrester reports and the Gartner reports that are spotting the trends and sharing information. Right now, it’s a little bit aggravating when you go on a website and you’re looking at let’s say you look at buying a T.V.