Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Understand Search Intent.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Kevin Indig

AUGUST 7, 2023

Coming soon: SERP’s Up 50th episode special Listen in on August 8 as Mordy Oberstein and Crystal Carter reflect on the most popular episodes of their SEO podcast. Imagine you buy a product. Contrast two experiences: You buy a new iPhone and need to transfer all your data from your old phone.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs). Rankings : It refers to the process of determining where to place a web page in SERPs. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Optinmonster

APRIL 23, 2020

In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Dwell time : how long visitors stay on your site after they’ve arrived.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Single Grain

SEPTEMBER 13, 2019

80% of marketers say video has increased dwell time on their website. Landing pages with video are 53% more likely to rank on page one of the SERPs. A website is 53x more likely to reach the front page of Google SERPs if it includes video. If you aren't using YouTube yet, we'd like to welcome you to 2019. Social Media.

Paid Content 112

Paid Content Stats Video Marketing Paid Search Agency 112

Single Grain

DECEMBER 30, 2019

In other words, it increases a website’s visibility in the SERPs which leads to more organic traffic to your website. Well, for starters, the share of organic search results will continue to gradually decline as more ads rule the SERPs. The search engine results pages (SERPs) are not the same as they used to be even a few years ago.

Trends 139

Trends SEO Lead Ranking Lead Scoring 139

Single Grain

JULY 30, 2019

Though it can be tempting to explain away your website’s failure to advance in the organic SERPs as being caused by factors outside of your control, the reality is that there are plenty of much more mundane reasons that SEO campaigns fail. You can't just buy links. So if your SEO is failing, check your site dwell time.

SEO 89

SEO Long Tail Marketing Lead Scoring Lead Ranking 89