Marketing Interactions

MARCH 7, 2022

Better yet, how might you resurrect buying intent? Instead, consider the opportunities that were unable to make a buying decision or those who lost budget or priority. Close to half of buying opportunities result in no decision. This article will help you think through the gap between buying and selling.

Ideal Customer Profiles 88

Ideal Customer Profiles B2B B2B Thought Leadership Peer-to-peer 88

Marketing Interactions

OCTOBER 8, 2020

From creating brand awareness, positioning your products against competitors, and attracting your target audience to creating buying intent and building customer loyalty, lifetime value, and advocacy. Sales content must focus on creating buying intent. Content’s jobs are never done. Think about when you launch a product.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

SEPTEMBER 21, 2021

If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation. And you filter out the people who won’t ever buy from you, just waste your sales reps’ time. The other outcome from POV is that it makes your content/company memorable. POV plays a role in driving affinity.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership B2B Content 69

Marketing Interactions

JANUARY 3, 2022

Buyers take on buying in addition to their day jobs. For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem. Nurturing is the story that supports the journey of buying across the entirety of the change process. It’s continuous.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Marketing Interactions

OCTOBER 24, 2021

Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). And I suggest you get buy-in from all parties involved for the areas that concern them. Unfortunately for most of us, the product our company sells is likely not the only one of its kind. Even better, ask for their input.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

MAY 23, 2018

Customer experience is the new battleground for differentiation and competitive advantage. In complex B2B buying scenarios, content is often directed to early and late stages of the buying process with a gap the size of the Grand Canyon. And content is the versatile weapon of choice.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67