Biznology

AUGUST 2, 2013

While the idea of promoting one’s business through flashy websites was almost immediately understood, the concept of buying on-line was more threatening. IBM, although a leader in e-business, struggled with this decision and initially decided not to sell their computers online over concerns about disintermediating existing suppliers.

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Martech

OCTOBER 10, 2022

The growing impact of B2B internal disconnects is limiting our customer relationships, affecting our revenue results and hamstringing our go-to-market (GTM) teams’ productivity. Lost productivity is estimated to cost U.S. Acknowledge and address the disintermediation of B2B sellers in today’s buyer’s journey. businesses $1.8

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 117

Engagio

JANUARY 9, 2017

You can’t have shitty products, you can’t do false advertising, you can’t have salespeople closing bad deals, and you can’t ignore your customer once the ink is dry on the initial contract. Rethink and restructure everything based on how your buyers buy. Buyers not only have more choice, but also louder voice.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). by: Frank V. Cespedes & Tiffani Bova.

Sales Management 62

Sales Management Work Management Marketing Management AIDA 62

xiQ

AUGUST 8, 2015

Selling has always been more about the buyer than the seller. So any effective sales model must adapt to changing buying protocols, not ignore or resist them. For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). by: Frank V. Cespedes & Tiffani Bova.

Sales Management 48

Sales Management Work Management Marketing Management AIDA 48

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. Gainsight, we’re helping businesses in the subscription and cloud based models, optimized net dollar retention by doing everything from managing and scaling CSM teams to making your products easier to adopt, to driving higher renewals and cross sell upsell.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Buzz Marketing for Technology

JUNE 27, 2008

And, while some executives may be impatient and disenchanted with the return on their KM investment to date, they still appreciate Druckers argument that improving front-line worker productivity is "the greatest challenge of the 21st century" -- that the answer isnt to do as much with less investment, but to do much more with more.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100