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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark Consulting

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. Doubleclick. Online Display.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Lead Generation : Target users who have engaged with your lead ads. You can create a lead generation audience from form views — i.e. when a user views a form — or form submissions. Bidding: Define how much you are willing to pay for your optimization goal based on your chosen metric — CPM, CPC, CPV or CPA. Example: Vans.

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SMX West 2017 Day 2 – AdWords Attribution, Drafts & Experiments, and More Attribution

QuanticMind

pictured: Bart Heideman, Global Product Lead, Conversions for @google ). First-click attribution attributes all conversions to the very first click in a journey, which presumably leads to a highly noise-filled set of metrics, and is not recommended for any merchants with a customer journey observed to be of any significant length.

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What Is an Ad Network? Definition, Types, and Examples

Martech Advisor

Advertisers who are looking to buy inventory, create a campaign with their requirements. For both publishers and advertisers, the range of options that they have access to is multiplied when they choose to buy or sell through an ad network. Cost-per-acquisition (CPA). Here are the benefits of using an ad network: 1.