Buy, Companies and Marketo - B2B Marketing Zone

Push versus Pull Marketing: In B2B, You Need Both

Biznology

MARCH 28, 2013

Marketo promotes it. And it works great for luring prospects at various stages of the buying cycle, especially when they have already identified a need and are researching potential solutions. The other day, a marketing colleague told me she was feeling under pressure to move all her efforts to inbound, or “pull,” marketing.

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The Thorny Question of Marketing Attribution: Does It Apply to B2B?

Biznology

AUGUST 24, 2012

But what we really want to know is: 1) How do my prospects buy, and how can I make their journey easier, faster, and more likely to result in a sale for my company? But well nigh impossible to execute across a multi-channel, multi-touch relationship. Not for assigning credit to any particular touch.

Marketing Attribution

Marketing Attribution Multi-Touch Attribution B2B Marketing Multi-Channel

B2B Marketing Zone

Biznology

Push versus Pull Marketing: In B2B, You Need Both

The Thorny Question of Marketing Attribution: Does It Apply to B2B?

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