Strategic-IC

OCTOBER 23, 2018

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. You can learn more about how considering buying intent can transform marketing and sales strategies here. Enhancing Inbound and ABM Campaigns With Behavioural Intent Data. Adopt a Tiered Approach.

Intent 72

Intent Buy Account Based Marketing ABM 72

Binary Demand

JUNE 21, 2023

In today’s data-driven business landscape, understanding customer intent is paramount. This is where B2B intent data comes into play, providing valuable insights into potential customers’ buying behavior and preferences. Enhanced targeting – Leveraging intent data simplifies creating a more precise ICP.

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Intent Data Ideal Customer Profiles Intent B2B 98

DealSignal

APRIL 10, 2024

B2B buyer behavior has shifted dramatically to independent, online research. Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

LeanData

JULY 13, 2020

According to SiriusDecisions, one of the biggest improvements nearly every business-to-business (B2B) organization can make today is recognizing when more than one member of a buying committee is demonstrating interest.

Marketing Attribution 52

Marketing Attribution Analytics Account Based Marketing ABM 52

The Lead Agency

MAY 3, 2016

Most Marketing Automation programs include lead scoring programs that help businesses determine where a prospect is in the buying cycle. Personalised marketing material can then be sent to each prospect based on their stage in the buying cycle, which is determined by the number of points that they have accumulated.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

DealSignal

AUGUST 30, 2021

Research suggests that only 30 to 50% of your data is accurate. If you’re new to the term “intent-based leads,” these are customers who are actively shopping for a product or solution like yours who are demonstrating strong intent to buy. You can even target accounts based on intent topics that you choose.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

DiscoverOrg

AUGUST 7, 2018

Marketers can expand their reach by buying leads from some content publishers or advertising on some third-party sites, but budget and accessibility to third-party sites can limit reach. But what about all those prospects that are researching solutions like yours elsewhere on the web? With intent data, you do. That’s great.

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Intent Data Intent Lead Ranking Bombora 314