Metadata

FEBRUARY 24, 2021

Metadata launched a new product, MetaMatch, a proprietary technology that allows B2B advertisers to build custom audiences on Facebook, LinkedIn, Programmatic Display and other channels using B2B targeting criteria (i.e. firmographic, technographic, demographic, buyer intent) using their proprietary targeting graph of over 1.4

Demand Generation 102

Demand Generation Marketing Analytics Tools Demand Paid Search Agency 102

Metadata

JUNE 10, 2021

Utilizing this new ad type will help marketers target both their target accounts, as well as the buying committee within those accounts, at a low cost and high conversion rates, generate qualified demand and revenue for their sales teams. in most cases), with very high open rates. Learn more about here: [link]. About Metadata.

Demand Generation 52

Demand Generation Marketing Automation Services Linkedin Demand 52

Metadata

SEPTEMBER 28, 2023

You can even add first-party data from Salesforce and HubSpot to guarantee you aren’t wasting your budget on people who aren’t ready to buy. After successfully scaling incentivized demos on LinkedIn (see one of the ads below), we used MetaMatch to take our campaigns to Facebook. technographic (tech stack), and intent data.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Metadata

OCTOBER 25, 2023

Investing in paid social in 2023 is like buying the dip during a stock crash. If your product integrates with a company’s existing tech, your audience is way more likely to buy. Create content for everyone in the buying group—not just decision-makers You don’t market to a business. The important part is that it’s personal.

Advertising Channels 98

Advertising Channels Paid Social Agency Ideal Customer Profiles B2B 98

Metadata

APRIL 25, 2023

We spared you the pitch slap in 6 Reasons You Shouldn’t Buy Metadata to help demand gen marketers learn why Metadata might not be the marketing OS for them. To help demand gen marketers feel more confident about buying Metadata before the DocuSign email comes through. The goal this time around?

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Martech

MAY 30, 2023

Clari leanred how to ‘wake the dead’ Back in the day, Clari , a revenue platform, utilized a “spray and pray” go-to-market strategy instead of focusing on companies expressing genuine buying intent. This led to targeting any big brand that came to mind.

Cost per Acquisition 124

Cost per Acquisition Personalization ROAS Paid Search Agency 124

Metadata

JANUARY 11, 2024

By multithreading with paid media (aka ads) you can target the buying committee and ensure you’re engaging with all the important stakeholders involved in a deal, including the influencers (the people who provide insight into a potential purchase without an official “vote”) and gatekeepers (the people who control access to the true decision-makers).

Peer-to-peer 52

Peer-to-peer Media Work Management Sales Qualified Leads 52