Marketing Interactions

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The Value of Content Operations for Committed B2B Marketers

Marketing Interactions

For it’s not about the quantity of consumption, but the quality of the engagement that content produces and how it impacts revenue that builds—and sustains—the business case. Content marketing isn’t a campaign; it’s an ongoing and sustainable business function that, done well, drives business growth. Let’s take a look….

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Answer 3 Questions Before Starting Your SMS Campaign

Marketing Interactions

Text messaging is growing in preference as a communication channel between businesses, business professionals and consumers. An advanced messaging platform is a business tool that requires a strategy for your SMS campaign—just as a marketing automation platform requires for your email marketing campaign. Reply STOP to end).

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