Cintell

JULY 3, 2018

Every B2B technology business wants to be focused on the customer, from marketing efforts to product innovation. These small steps should help you, the B2B vendor, overcome the 2018 buying disconnect. Brooklin Nash writes about the latest tools and small business trends for TrustRadius.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

DECEMBER 20, 2019

They can be related to small but important details about your buyers that can make a difference in how your brand is perceived. For example, HubSpot knows that sales leaders are busy. If you’re a busy sales leader looking for a CRM tool that will streamline your processes, this video definitely looks appealing.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

MARCH 10, 2016

This is business. Benefits of personas across the business: Persona-based marketing messaging : Best practice demand creation strategy that includes more personalized and customized messaging built on personas yields two times the average sales pipeline. annually in small companies under $100M, $2.1M We need ROI. We need PROOF!

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 24, 2016

Most businesses can’t meet the needs of any business size in any vertical. Here are some tricks and tips I’ve learned from creating personas: If you’re new to personas start small. Kidding aside, my favorite interviews go beyond the buyer to explore a product’s impact (or potential impact) on the broader business.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100