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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

The video format stays the same, but the messaging is still clear to your client – we appreciate your business enough to say thank you personally. Narrowcasting to the extreme Facebook built their Look back videos to be shared, but in reality, they only really care about one viewer – me.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

McMillon showcased Walmart’s dedication to aligning technology with human needs through initiatives like ‘Scan & Go’ and the ‘In Home Replacement’ service. This strategic shift reflects a deeper focus on optimizing advertising strategies to drive meaningful business outcomes in the retail space.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

What it’s clearly not , however, is a venue that businesses can afford to ignore. Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). Image credit: SEOmoz.

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Klout and the Reality of Return on Influence

Convince & Convert

Fast, inexpensive, great service. Jay: The book is called “Return on Influence” The question people always have about Klout and similar services is how can you possibly deign to measure something as amorphous as influence? Maybe Narrowcasting Trumps Broadcasting. Video production by my friends at Candidio.

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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. After all, if your business has any intention of remaining competitive in today's online landscape, you must adapt to the rapidly evolving changes in digital marketing. Every business is threatened.”.