Remove multivariate

Customer Experience Matrix

article thumbnail

Proving the Value of Site Optimization

Customer Experience Matrix

My personal theory is it has less to do with a reluctance to be measured than a lack of time and skills to conduct the testing itself. Tags: web analytics lifetime value multivariate testing customer experience management business intelligence analysis systems customer metrics.

article thumbnail

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

GreenRope workflow GreenRope is all-in-one software sold primarily to very small businesses such as lawyers, real estate agents, consultant, coaches and membership organizations. GreenRope is also small-business-friendly, starting at $149 per month for up to 1,000 contacts and costing $199 per month for 5,000 contacts.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

Indeed, effective interaction management requires a sophisticated mix of predictive modeling, business rules, flow management, response capture, data integration, real-time processing, simulation, and analytics. The simple scripting and personalization engines built into call center and Web products don't provide all this.

article thumbnail

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Integration also makes it easier to coordinate activities such as personalization, behavior-based targeting, and tests. The lead score for each visitor’s interest in each category is the sum of the category scores for all the pages that person has visited. to each Web page or, potentially, to components within a page.