Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. Manticore Technology today released the latest version of its marketing automation system. Each of these makes Manticore a bit more useful but none breaks new ground for the industry. Manticore doesn’t see it this way.

Manticore 120

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management 120

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. and intent (do readers perceive that you are sincerely trying to help them, or merely doing a “hard sell&# ?). Share this on FriendFeed.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

DECEMBER 13, 2011

The remaining strategies are designed to help those who cannot. As you might expect, this approach is most common among at the small business end of the marketing automation spectrum: Genoo , MakesBridge , and OfficeAutoPilot are good examples. Among B2B vendors, Eloqua is the poster child for this approach. ease of use.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Automation 120

Customer Experience Matrix

SEPTEMBER 16, 2010

For business software vendors, all three are equally inevitable – and it's not clear which they dislike most. That will let my final report include summary scores that help identify which vendors are best suited for each type of buyer. If it's used widely, buyers and vendors both benefit. Death, taxes and RFPs.

RFP 120

RFP Marketing Automation Services Marketing Automation Automation 120

Customer Experience Matrix

FEBRUARY 4, 2009

But even including that, the first year cost for most of these will be less.) : Manticore Technology : a full-featured demand generation product. They aim to be a complete business operating system for very small companies (under 25 employees). Maybe next week. [I I got to it on February 12. Read it here.]

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Online Marketing Institute

JULY 31, 2009

In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Christoper Doran , CMO, Manticore Technology. Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Christoper Doran, CMO, Manticore Technology ( @cdoran ). The Contributors.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100