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Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. What is SWOT in marketing, though? Weakness: Where might your business be lacking? Good questions!

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

A customer-centric approach, marked by a commitment to fulfilling promises and exceeding expectations, helps businesses build trust and credibility. Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer.

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8 Strategic Planning Models and Tools for the Customer-Focused Business

Hubspot

As the economist and business strategy guru, Michael Porter, says, “The essence of strategy is choosing what not to do.”. With strategic planning , businesses identify their strengths and weaknesses and choose what not to do and which opportunities should be pursued. Below is an example OKR for a sales organization. B: Bracing.

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What is PDCA? (and Why It Matters for Marketers)

Marketing Insider Group

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. For example, bring in the plan-do-check-act cycle as you: Define new work processes.

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5 skills you need to get promoted in 2020

Sprout Social

It’s a lot easier to ask for a promotion if you and your manager set the conditions for that promotion before you enter the process. One of the key ways to set these conditions is by starting with the data. It’s the only way you can directly align your work and success with business goals and impact. Let’s talk fundamentals.

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B2B Marketing Plan; Why It All Starts With Market Research

Inbox Insight

Research conducted by the marketing function is highly valuable because it provides market intelligence specific to your business. Identification of new profitable opportunities (essential for business growth). With the digital boom creating a level playing field for businesses of all sizes, complacency is a killer.

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The Ultimate Guide to Strategic Planning for a Perfect Sales Operation

Hubspot

Without a proper strategy, your business or organization can suffer. But, with strategic planning, businesses can increase productivity, profitability, and increase their longevity by creating a clear plan for the future. Strategic planning is a business activity that's used by the leadership of an organization.