Marketing Insider Group

NOVEMBER 16, 2021

Being a “Duke Blue Devil” MBA and not an “MIT Brass Rat” Sloan MBA, I’ve come to appreciate and enjoy the great events MIT hosts “down the river” from “THE Business School” and my “Yale Bulldogs’ arch-rival” (Harvard). Thought Leadership is not a destination it is a journey. Outcomes-based Metrics are key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech Advisor

AUGUST 20, 2019

Digital Transformation Takes the Lead. A pivotal element of the customer experience journey is digitization, which has enabled customers to access a wealth of knowledge before making a purchase decision. Marketing can no longer operate in silos and needs to work in collaboration with teams across business verticals.

CMO 46

CMO Positioning SWOT Work Management 46

Valasys

FEBRUARY 10, 2020

The marketers keeping pace with digital transformation will harness mountains of customer data from diverse platforms across the web, as well as from the physical channels & will put them to use for extracting valuable insights from data analysis & interpretation. Moreover, businesses driven by experience have 1.7x

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

JULY 12, 2019

Embracing the digital transformation, the B2B industry has changed a lot over the course of the past five years. This requires modern Customer Relationship Management (CRM) tools, several third-party plug-ins, marketing automation tools as well as Business intelligence tools.

Cost 40

Cost ROMI Optimization B2B Marketing 40