chiefmartech

OCTOBER 24, 2021

Anyway, on with the show… The effect the pandemic has had on all things digital has been enormous. For all the talk about digital transformation over the past decade, these past 18 months have forced businesses to cannonball into the deep end of the digital pool. Quite a splash.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. What is B2C marketing?

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Steve Shaffer, CEO of Insite Software states: “For us, it’s all about scale.”.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. He also advocates for the impact of powerful storytelling on business bottom lines.

Enterprise Management 91

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 91

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 91

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 91

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . About 71% of consumers expect businesses to deliver personalized interactions, according to recent McKinsey data.

Digital Asset Management 128

Digital Asset Management Paid Content Work Management Marketing Management 128

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. They are not siloed, they are cross-functional. Why we care.

Work Management 106

Work Management CMS Development Marketing Management Ad brokers 106