chiefmartech

OCTOBER 24, 2021

Asked about major martech tools that organizations plan to add to their marketing stacks in the next 12 months, the #1 answer — by 9 points more than the next most popular choice — was digital commerce platforms at 43%. Third was marketing analytics and attribution platforms at 30%. And this isn’t just happening in B2C.

Digital Experience Platform 130

Digital Experience Platform RSS CMO Gartner 130

Martech

NOVEMBER 11, 2022

B2B sales cycles tend to be longer (companies making software purchases, for example, will do extensive due diligence before investing in a product). An obvious tactic would be to monitor what the competition is doing by using software or products that analyze website traffic, keywords, and so on. Click here to download!

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Steve Shaffer, CEO of Insite Software states: “For us, it’s all about scale.”.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” He has also been a frequent contributor on CDPs to the Gartner Blog Network. That’s a great place to start, but the CDP space is constantly evolving.

Enterprise Management 89

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 89

Martech

FEBRUARY 15, 2022

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

Digital Experience Platform 90

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 90

Martech

SEPTEMBER 16, 2022

What types of tools or software enable content marketing? What types of tools or software enable content marketing? A wide range of tools and platforms exist to help businesses create, distribute, target and measure the content they create. In this post, we’ll cover: What is content marketing? Additional reading.

Digital Asset Management 127

Digital Asset Management Paid Content Work Management Marketing Management 127

Delivra

DECEMBER 15, 2020

INDIANAPOLIS – December 15, 2020 – Delivra—a provider of advanced email marketing automation and a part of the CM Group family of brands—today announced a partnership with Episerver , a Leader in the Gartner Magic Quadrant for Digital Experience Platforms, to enable customers to drive next-level personalization in their marketing strategy.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Multi-Channel 52