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Tips For Picking the Best DXP 2022

TrustRadius Marketing

You can customize their interactions with your site and give them a personable, human experience. The best digital experience platform out there is one that fits your needs. We talk about some important tips to help you pick the best digital experience platform for your customer-centric team.

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What is a digital experience platform or DXP and is it the future of content management?

Martech

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. For many businesses, e-commerce capabilities became essential to their digital operations. What DXPs do.

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Marketing beyond boundaries at Opticon

Martech

. “The digital execution gap is wider than it’s ever been and gets wider every day,” Kirsten Allegri Williams, CMO of Opticon, told media and analysts at Opticon, Optimizely’s conference in San Diego this week. Even in 2015, Episerver was locating itself in the digital experience platform category.

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Getting help with customer experience transformation: Best of the MarTechBot

Martech

Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Dig deeper: What is digital transformation?

eCommerce 103
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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. This is particularly helpful for business owners who want to share important information with their teams after attending the event.

Examples 111
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Why we care about traditional content management systems, the original no-code tool

Martech

Nick Barber , senior analyst at Forrester, calls these Agile CMSs: “With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.”. Hybrid CMSs are built for both developers and business users. Source: Real Story Group.

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Content marketing for enterprises: Q&A with Percolate CEO Randy Wootton and VP of Marketing Greg Roth

ClickZ

As we continue to see our customers’ needs converge across multiple categories, we develop industry leading capabilities that are helping to define a new category focused on marketing planning and orchestration at the speed of business. The ability to deliver business results attributable to marketing activities.