B2B Marketing Directions

AUGUST 27, 2017

SiriusDecisions calls the new version the Demand Unit Waterfall , and it's depicted in the following diagram: Source: SiriusDecisions The first version of the Demand Waterfall was introduced in 2006, and over the past decade, thousands of B2B companies have used the waterfall model to track and manage their demand generation efforts.

Demand 40

Demand Work Management Intent Data Features 40

Content4Demand

NOVEMBER 5, 2021

We utilize lead scoring to rank potential customers by low, medium and high intent to purchase , accelerating the ability to identify in-market prospects and prioritize promising accounts. . How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

B2B Marketing Directions

SEPTEMBER 26, 2021

The starting point is a broad definition of the market. As I wrote in a recent post , identifying all potential growth opportunities is far less likely to occur when marketing and other business leaders fail to take an expansive view of their market.

Marketing Prospects 52

Marketing Prospects Work Management Marketing Management Paid Search Agency 52

Anteriad

DECEMBER 14, 2022

It helps us collect information about in-market prospects and drive engagement by resonating with a prospect’s business needs. Our take: There are established AI tools available that you’re probably not taking full advantage of, like tools that use intent data to identify in-market buyers.

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

Kapost

MAY 23, 2016

“RingCentral, the leading provider of SaaS solutions for business communications, runs one of the most sophisticated demand generation programs in B2B. “As a market leader, JCI needed to be more strategic in how they went about identifying, targeting, and engaging new market opportunities.

Case Study 54

Case Study Case Studies Studies Account Based Marketing 54

Valasys

DECEMBER 3, 2019

Also, B2B marketers consider optimized conversions as the topmost benchmark for defining the success of the techniques employed for personalization. The integration between Hushly & 6sense will enable marketers to use 6Sense’s in-market prospect attributes (buying stage, profile score, intent score, profile fit, etc.).

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Metadata

JANUARY 18, 2023

Case in point: Businesses that advertised aggressively during the 1980s recession had sales 256% higher than those who didn’t. As we move into the new year, B2B marketers should batten down the hatches and carve out a paid media strategy that helps them thrive in a down economy. Accelerate How can you move deals faster?

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

Top Rank Marketing

SEPTEMBER 25, 2023

Chloe has done so with excellent results at Reward Gateway, and will share helpful tips around mapping to business value, testing and learning, and adopting a customer-centric lens. Collins is a foremost authority on branding, and specifically the dynamic influences of culture on marketing. This is a vital topic in the industry.

B2B Thought Leadership 124

B2B Thought Leadership Enterprise Management Content Marketing Thought Leadership 124

NetLine

DECEMBER 12, 2018

Since we’re feeling spirited and just a bit impatient, we are serving up a sneak peek – a VIP/early-bird preview of two new products that will help marketers advance their demand generation strategies. We know that the best marketers aren’t using just a single solution to drive their lead generation strategy.

Top of Funnel 45

Top of Funnel Demand Generation Agencies Sales Qualified Leads Marketing Funnels 45

Aberdeen

SEPTEMBER 30, 2019

Every business leader has aspirations for sky-high brand awareness. Being top of mind for customers and prospects alike and generating revenue from word of mouth—it’s the holy grail of marketing. But building brand awareness has become a taboo topic for marketers in conversations with business leaders.

Intent Data 40

Intent Data Intent Brand Identity Branding 40