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Data Decay & B2B Database Marketing [Infographic]

Zoominfo

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Don’t Let B2B Business Data Decay Ruin Your B2B Database.

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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Obtaining the right database is a whole different beast. How Does it Work With PPC?

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How Good Content can Help Improve Database Health

The Point

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. The most common changes (in order): job function, phone number, and mailing address.

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

As a result, businesses should emphasize data quality above quantity. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 ZoomInfo G2 Rating: 4.4/5

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Top 10 B2B Database Providers For Your Business (for Mid-markets)

SalesIntel

As a result, businesses should emphasize data quality above quantity. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. ZoomInfo LeadIQ Datanyze Lead411 Lusha LinkedIn Sales Navigator G2 Rating: 4.3/5 ZoomInfo G2 Rating: 4.4/5

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Unlock your Sales Potential with these Top Sales Database Providers

Smarte

In today’s data-driven world, businesses require accurate and up-to-date information to make informed decisions. This is where Sales database providers come in. Why do you need a top sales database provider? Now the question is, in this horde of B2B database markets, which is the most accurate one?

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I’m sure I forgot a few. Feel free to chime in if I did.