Marketing Interactions

JANUARY 19, 2020

While you can build as many personas as you like, there’s a point of no return that you should be careful not to cross. This is rarely the case unless the solution the client sells is highly strategic or they sell to SMBs where the CXO is responsible for cross-functional roles and/or has a very limited team.

Buyer Personas 121

Buyer Personas Enterprise Management Work Management B2B 121

Marketing Interactions

OCTOBER 5, 2022

This becomes even more important when you consider 73% of B2B tech companies have accelerated existing company revenue goals and 41% of them are decreasing their emphasis on net-new sales to focus on up- and cross-selling. Another report finds improving CX is a top three objective as well as a top 3 challenge for B2B marketers.

Ideal Customer Profiles 62

Ideal Customer Profiles B2B Marketing Enterprise Management Work Management 62

Marketing Interactions

MARCH 25, 2023

Granted, the report is based on responses from only 175 business decision makers. They’re afraid they’ll turn away business if they look limited in scope. It puts marketing organizations in a no-win game where fingers are crossed that their latest campaign will score viable opportunities…as if by chance. Read that again.

B2B Marketing 91

B2B Marketing Content Marketing B2B Content 91

Marketing Interactions

OCTOBER 24, 2021

SMEs are busy folks. Everyone is a writer in today’s business world. Remember, they’re busy. Unfortunately for most of us, the product our company sells is likely not the only one of its kind. What impact do they have on your customer’s business? And this means cross-functional negotiation and collaboration.

B2B Marketing 100

B2B Marketing Content Marketing Planning B2B 100

Marketing Interactions

SEPTEMBER 20, 2018

This singular focus is a double-edged sword in recurring revenue and subscription business models. How easy is it to do business with you over time? This leads to expansion opportunities via cross- and up-sell potential. The traditional funnel is focused on net-new customer acquisition as the means to drive growth.

Marketing Funnels 87

Marketing Funnels Top of Funnel B2B Marketing Work Management 87