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Tony Zambito

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Confusing Customer Segmentation, Buyer Profiling, and Buyer Personas Harms Marketing

Tony Zambito

SEPTEMBER 6, 2016

Compounding the issue today is the prevalent use of the term buyer persona to describe customer segmentation and buyer profiling efforts. The issue I am referring to is the confusion that can surround distinguishing between customer segmentation, buyer profiling, and buyer personas today. Customer Segmentation. Professions.

Buyer Personas 100
Buyer Personas Ideal Customer Profiles Segmentation Profiling 100
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The State of Buyer Personas 2012

Tony Zambito

MAY 20, 2012

Today’s business leaders can reach a maturity level that allows for a robust practice of modeling buyers whereby buyer personas are one of the tools used for descriptive and predictive buyer modeling. Much of the offered templates and practices are buyer profiles masquerading as buyer personas.

Buyer Personas 100
Buyer Personas Lead Ranking Demand Generation Agencies Ideal Customer Profiles 100
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