Everything Technology Marketing

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Developing Your Marketing Analytics Strategy - A 3 Step Approach

Everything Technology Marketing

2) Identify questions that drive your goals Now that your company insider and outside analyst are in place, they’ll need to collaborate in order to identify questions that will drive growth for the firm — questions that may be answered through business intelligence (BI) and big data analytics. What is the amount of revenue retained?

Analytics 100
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5 Steps to B2B Marketing Success

Everything Technology Marketing

What business problems do they face? Also make sure you segment your target markets according to demographics, psychographics, and business environment to identify the segments that are the best fit for your company's offering; segments that have the most to gain by becoming your customers. Time to get ready.

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The Top-10 B2B Marketing Trends for 2011

Everything Technology Marketing

3 - Focus on new business generation & revenue With many markets making a modest recovery, which is expected to accelerate somewhat in 2011, marketing focus turns away from cost cutting and customer retention and towards growth and new customer wins. Your competitors are catching up on the latest lead generation and nurturing tactics.