5 Things Your Business Must Consider About Outsourcing Customer Research
Cintell
MARCH 20, 2015
These consultants have led the evangelism of buyer personas for years now – in fact, two of the industry’s best are on our board of advisors as we build technology meant to better enable buyer understanding. Peter Drucker describes a vivid example of this problem in his HBR article The Theory of the Business. 1] Christensen, Clayton M.;
100 
Let's personalize your content