WebMarketCentral

OCTOBER 13, 2008

What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008.

Search Engine Marketing 20

Search Engine Marketing Paid Content Search Marketing PPC 20

WebMarketCentral

SEPTEMBER 14, 2007

Marketers rate SEO second and search engine marketing (PPC) ads third in terms of ROI, behind only house-list email marketing. Thinking of bringing SEM and SEO in-house? Click fraud remains a significant problem, but is very difficult to measure (duh!

Cost Per Click 20

Cost Per Click Advertising Benchmark Search Marketing CPC 20

Outbrain

JUNE 21, 2021

Unlike traditional and organic marketing, performance marketing is specifically used to drive actions, track and measure those actions, all while attributing the ROI of each asset, campaign or activity. Performance marketing puts power back in the hands of the advertiser. Check out this great SEM guide.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

APRIL 25, 2022

With so many PPC agencies claiming to be the best, finding an experienced, reputable, results-driven one for your business is always challenging. In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. Let's begin.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

WebMarketCentral

JANUARY 22, 2008

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. A useful guide, though the statement that "Outsourcing without any oversight is dangerous. fade a bit."

SEM 20

SEM Paid Content Paid Search Agency Adsense 20