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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. Find the right tool.

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Use case studies, testimonials.

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A Guide to Marketing Automation

Zoominfo

This new email list will send out thank-you emails, and then encourage them to download a case study. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. Find the right tool.

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

It’s of the utmost importance that sales leaders open the communication channel with marketing , in order to have a good understanding about the processes and tools marketers use to generate high-quality leads, especially when it comes down to a VP Sales managing the full sales process from qualifying leads (MQLs) to closing business.

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Scaling every stage of your ABM Program with Insight

Business Brainz

We, at Business Brainz like to define “insight” as nuggets of high-value information gathered from highly relevant sources, processed and interpreted by human intelligence. According to a joint study by Marketo and ReachForce, when sales and marketing are aligned, they become 67 per cent better at closing deals.

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6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses

Terminus

Why Use Account-Based Marketing (ABM) for Small Businesses? The benefits of account-based marketing for small businesses include: The ROI of account-based marketing is clear and easy to measure. All these advantages make ABM a clear favorite for small businesses. As a small business, establishing trust is your first big step.

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5 Marketing Automation Email Tips

Anything Goes Marketing

Because the process is automated, with marketing automation, you just need to define your list criteria and business rules once and the program manages the rest for you. MarketingSherpa has reported that almost two thirds of business executives are viewing emails on mobile devices and text based emails may get more traction.