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ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

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Marketing to Millennial business buyers

Biznology

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Much has been written about Millennial preferences as consumers, but how about them as business buyers? Let’s take a look. Make it effortless.

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Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% The subject line that generated such success? Well, apparently, they do.

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A Guide to Marketing Automation

Zoominfo

And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool. Prioritize Data Hygiene.

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Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce.

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The Future of Pipeline Marketing: Trends Marketers Need To Watch For

Kabbage

In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). The report reveals marketers’ top priorities, strategies, and tactics for the fiscal year.

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A Guide to Marketing Automation

Zoominfo

And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Sixty-eight percent of businesses use automation platforms in some way. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.