Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Anything Goes Marketing

MARCH 24, 2009

At your own company there still may be plenty of interest for your products or services but companies may not have the budget to purchase from you which means longer sales cycles and missed forecasts. Just the other day a marketer showed me a custom link they added to salesforce.com that integrated LinkedIn to the contact and lead records.

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

LeanData

SEPTEMBER 29, 2015

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. ABM has become the next big thing for a simple reason: It works.”.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40

LeanData

SEPTEMBER 29, 2015

There’s a reason why it’s called Business to Business and not Business to Leads,” said Miller, the CEO and founder of Engagio. LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. ABM has become the next big thing for a simple reason: It works.”.

Account Based Marketing 40

Account Based Marketing Lead Ranking Paid Search Agency Marketing Automation Services 40

Marketing Insider Group

JANUARY 24, 2013

Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. London, UK – [link]. New York, NY. San Francisco, CA · [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

MLT Creative

AUGUST 1, 2011

Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. Your company’s content includes your products and services information, but that’s the last thing you add to the mix. The fuel for this engine is content.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

So, you see enterprises buying data from a multitude of vendors with different specializations and attempting to stitch it all together through a complicated system relying on data analysts, engineers, and product managers. Onward We don’t accept that go-to-market intelligence should be as complicated as it has been for so long.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Customer Experience Matrix

JUNE 10, 2008

That’s not to say Marketo is a simple product. Functionally, it covers all the demand generation bases: outbound email, landing pages, Web site monitoring, lead scoring, multi-step nurturing programs, prospect database, analytics, Salesforce.com integration. These are primarily mid-to-large business-to-business marketers.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketo Marketing Automation Services 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Webbiquity

JULY 19, 2010

Vendors didn’t want to reveal pricing and specifications to their competitors, and in many cases buyers didn’t want their own competitors to be aware of what they were buying (as it could tip off competitors to new product designs or process improvements) or even the terms they were getting.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Lead Liaison

JULY 18, 2018

And when we’re talking about live events we expect to have- if I’m gonna have people in two kind of major brackets right now: Business to Business and Business to Customer. This is where you gonna have product demonstrations. I even have a checkbox field here for Product of Interest. Pretty simple so far.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. Regularly determining your company’s NPS allows you to identify ways to improve your products and services so you can increase the loyalty of your customers.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Content Marketing Converts Even the Toughest Business Buyers - Content Marketing Today , August 12, 2010 Classic Truths about Skeptical Customers Remain Modern Business Realities. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. Business (266). Product (178).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40