Business to Business and Privacy Protection

Harnessing AI-based Account segmentation in ABM

Valasys

AUGUST 29, 2023

To abide by laws and win customers’ trust, marketers must place a high priority on data security and privacy. Protecting customer information requires the implementation of strong data protection measures and good data governance. AI algorithms can inadvertently inherit biases present in the data used for training.

Marketing AI

Marketing AI Account Based Marketing Segmentation ABM

Consumer Data Laws in the US: Tracking the Latest Legal Updates

Zoominfo

AUGUST 11, 2022

Note: All of the laws below, except California, exclude from their scope consumers acting in a commercial or employment context, meaning compliance requirements primarily don’t apply in a business-to-business context. California does include a limited B2B data exemption that is set to expire at the end of the year.

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B2B Marketing Zone

Harnessing AI-based Account segmentation in ABM

Consumer Data Laws in the US: Tracking the Latest Legal Updates

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