Biznology
APRIL 6, 2011
Image via Wikipedia. Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.
Biznology
DECEMBER 21, 2011
Image via Wikipedia. The Internet has driven dramatic changes in business buying behavior. Just as no one buys a car anymore without first checking prices and features online, business buyers now research and educate themselves online, months—even years—before ever seeing a sales person. Active social media outreach.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Exo B2B
MAY 16, 2018
As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is?
Tony Zambito
OCTOBER 4, 2010
Image via Wikipedia. This quote from David Meerman Scott is relevant because with all the shiny new objects that have been introduced the past few years, we can forget it is still about relationships: "It’s fascinating how the fundamentals of business-to-business marketing are the same today as they were 50 years ago.
Marketing Insider Group
JUNE 2, 2010
Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. In this post I will explain the 4 most common mistakes marketers make. And I will describe the “halo effect” and how to make it work for you.
Industrial Marketing Today
APRIL 26, 2010
However, to be successful with social media, you have to provide real value and that usually comes from great content. Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.”
Adobe Experience Cloud Blog
AUGUST 27, 2008
What are your top 3 tips to help business to business companies tackle the art of innovation? Today it's a significant new innovation — Wikipedia, YouTube, the iPhone — every two months, and the pace continues to increase. A recent post on your blog discusses using blogs for social media.
Expert insights. Personalized for you.
80 
Let's personalize your content