Business to Business Facebook Microsite Personalization 
Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
Chris Koch
DECEMBER 2, 2011
Fly-by-night opportunists hoping to win your Facebook sweepstakes. If all you do is run contests and campaigns on Facebook, how can you expect to hold onto prospects over the long term? The campaigns used two methods that play well to Facebook users: Let them play games. Facebook is the fun social network.
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Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. It can also be a real challenge when budget or time is tight. But as you point out, the effort pays off!
Marketing Insider Group
NOVEMBER 4, 2010
The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? 5% conversion rate of mostly unqualified leads. It can also be a real challenge when budget or time is tight. But as you point out, the effort pays off!
EMagine B2B Blog
AUGUST 4, 2014
There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. In fact, images make up 93% of the most engaging posts on Facebook.
Industrial Marketing Today
JULY 14, 2010
Rohit may be the first person to have coined the term “content curator.” What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.”
Salesforce Marketing Cloud
JANUARY 17, 2024
Social media: If you’ve ever seen an ad pop up in your Instagram or Facebook feed, you know all about the social media selling landscape. Email: Personalized emails go beyond promotional blasts. B2B vs. B2C digital sales B2B (business-to-business) and B2C (business-to-consumer) both use digital sales channels.
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