article thumbnail

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

Modern, best-in-class lead nurture programs focus less on automation, and more on leveraging intent data, AI, social engagement, Web behavior and a host of other variables in order to deliver their messages – through a variety of channels – to the right person at the right time. How does your current lead nurturing.

article thumbnail

3 Rules for Content Marketing in the Fake News Era

Contently

Here’s one question that keeps coming up: How does Facebook’s fake news problem impact content marketing? Facebook and Google now drive the vast majority of traffic to publisher sites. I offer these three rules for creating content in the fake news era: Rule 1: No more unbranded microsites.

Rules 138
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 22 Best Virtual Event Platforms

Webbiquity

Attendees can move in and out of rooms just like an in-person event. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Teooh allows you to create and attend virtual gatherings as a personalized virtual reality (VR) avatar, to interact with and grow your community.

article thumbnail

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

MindFire

We discuss key insights that will help you understand how OptiChannel works with: Direct Mail & Personalized URLs (“PURLs”) Email SMS & Ringless Voicemail Social Media, like Facebook & LinkedIn Personalized Landing Pages / Microsites. WHAT YOU’LL LEARN.

article thumbnail

Transforming Field Marketing into a Must-Have Partner to Sales

xiQ

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. Based on these insights, marketers can gauge which content is resonating most with their audiences to personalize their campaigns.

article thumbnail

How to Become Indispensable To Your Clients By Offering REAL OptiChannel Services

MindFire

Join me in this panel discussion with Joe Manos (EVP, MindFire) and Mackenzi Leinders (Director, Sales & Demand Generation), to dig into these questions and more.

article thumbnail

BMW Takes a Page from Snapchat in New Snowchat Campaign

Convince & Convert

The campaign is hosted on a dedicated microsite , where consumers are invited to write, draw, or insert different holiday themed designs and messages on a festive red BMW X4 SUV with a snow-covered windshield. Once finished, designs can be shared across Facebook, Twitter, and email.

Microsite 137