KoMarketing Associates

AUGUST 19, 2013

Ardath Albee (Marketing Interactions) – B2B Marketing Strategist specializing in eMarketing Strategies driven by compelling content that helps companies turn prospects into buyers. Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% Source : eMarketer. Source : eMarketer. 93% of business buyers believe all companies should have a social media presence. 38% post brand or product reviews. this year, to $129 billion. billion this year. billion in 2014.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Webbiquity

APRIL 26, 2010

Garrett Pierson advises marketers to capitalize on their brands in all areas of online marketing, such as by search-optimizing for all common variants of company and product names, and presenting consistent brand images and messages across all areas of the firm’s social media presence.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. San Francisco, CA · [link]. – Washington, DC · [link]. Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

SEPTEMBER 3, 2010

and the author of eMarketing Strategies for the Complex Sale , calls this Contagious Content. She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Online Marketing Institute

OCTOBER 29, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Marketing Insider Group

SEPTEMBER 14, 2020

The percentage of internet users that conduct product research online is about 78%. Approximately 49% of consumers say they use Google to discover new products. According to Econsultancy, “product reviews are 12x more trusted than product descriptions and sales copy written by manufacturers.” ( Econsultancy ). Sparktoro).

Stats 263

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 263

B2B Marketing Directions

MARCH 27, 2022

Source: Shutterstock Key Takeaways Online B2B marketplaces are changing the landscape of business-to-business commerce. eMarketer predicts that B2B e-commerce will total $1.77 Of course, many marketplace businesses are not "pure" marketplaces by this definition. In 2019, only about 7.5% trillion this year, up from $1.58

Enterprise Management 52

Enterprise Management Work Management Marketing Management Merchandising 52

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Ad Your Comment Here ( Barriers User-Generated Ads Article Outreach Product Channel Relationship ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Online Marketing Institute

NOVEMBER 1, 2010

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Online Marketing Institute

NOVEMBER 2, 2010

But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. According to a study analyzed by eMarketer , the majority of B2B marketers (60%) said they use social media to provide “thought leadership&# for their brand.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

MAY 10, 2012

What are you supposed to do, throw Farmville sheep at your leads until they realize they do, in fact, need your product or service? In fact, eMarketer reports that 52% of US small businesses don't feel they are marketed to by other businesses effectively , while 46% feel they're being "sold" to instead of "spoken" to.

Social Networks 28

Social Networks Network Marketing Paid Content Social Marketing 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Content Marketing Converts Even the Toughest Business Buyers - Content Marketing Today , August 12, 2010 Classic Truths about Skeptical Customers Remain Modern Business Realities. eMarketing Strategist , August 3, 2010 A home page is the page people land on when they go to your main URL such as www.yourdomain.com. Product (178).

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40