Remove Business to Business Remove Differentiation Remove Google Remove Microsite
article thumbnail

Content and the Health Industry: A Guide to Success

ClearVoice

Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. Content can help brands differentiate themselves. Many consumers start by using a search engine like Google to find what they’re seeking.

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). The End Of Google Search Is Near , Wednesday, July 7, 2010. 7 Reasons Every Business Needs to be on Twitter , February 10, 2010.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. That said, most of these guidelines apply to any business website. Are you differentiated? Let’s begin by getting our terms clear. .

article thumbnail

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” 25-point Web copy checklist: How to write for Google by Success Works. ** 5 STARS.