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Content and the Health Industry: A Guide to Success

ClearVoice

Healthcare technology developers and manufacturers : Marketing direct-to-consumer and business-to-business, these companies need to educate and sell. Content can help brands differentiate themselves. Assisted living facilities : Trust and care quality is especially important.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ).

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B2B Website Strategy: Best Practices for User Experience

Hinge Marketing

In this post, I’m going to focus on a particular subset of B2B websites: websites that promote service businesses, especially those that rely on their expertise, reputation and trust to thrive. That said, most of these guidelines apply to any business website. Are you differentiated? Let’s begin by getting our terms clear. .

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33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity

Disruptive as it is, this philosophical shift has spread widely and quickly: according to recent research , “86 percent of companies serving consumers and 92 percent of ‘business to business’ companies now use content marketing.” ” The future of content marketing by iMedia Connection.