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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

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Is “social media campaign” an oxymoron?

Chris Koch

It drove them to a microsite featuring a hand-picked group of HP experts (such as these HP cloud experts) with the same “personality.” Facebook is the fun social network. HP questioned Facebookers about their work styles and matched them to an “IT personality.” Then HP did something cool. Let them win stuff. HDS also did something cool.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. 5% conversion rate of mostly unqualified leads.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Within 10 days of launch, data revealed that respondents from Google were better qualified and were converting at a higher rate than respondents from other search engines in the media buy. 5% conversion rate of mostly unqualified leads.

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Social Media Referral Traffic Tactics

EMagine B2B Blog

There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. Google+: Google+ is incredibly important not only as a social network, but for SEO reasons.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So I Googled “content curation&# and lo and behold, it returned 77,600 results. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Hmmm…not very satisfying.

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International marketing: What you need when entering foreign markets

Sprout Social

It’s possible for a smaller retail business to offer international shipping or market to specific territories without specifically creating microsites for those regions. Meanwhile, on-site translation services like Google Translate can go a long way to empower companies selling digital products to go global.