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When You’re Focused on Upstream, What do You Measure?

Vision Edge Marketing

Preference is typically defined as liking something more than the alternative, suggesting an inclination to purchase a specific product, service, or company. Let’s say you determine your ideal customers are US-based mid-market business-to-business companies who buy X widgets per year.

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How do you automate tagging your web content with industries?

Biznology

If you are a B2B company, you likely go to market by industry. Most companies tag manually–asking their content authors to correctly identify the industry pertaining to each web page. So, you might have products that are bought by several industries, but maybe they do different things with your product in different industries.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. We are in the early innings of a major transformation in how businesses worldwide go to market. We expect that our combined company data asset will be 5x larger than it was prior to this acquisition.

Zoominfo 246
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Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

Given the current state of the economy, I find companies in the industrial sector only recognizing SAL’s and SQO’s. Company news and industry SIC codes tied for third. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

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Why ZoomInfo Acquired EverString

Zoominfo

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data. Especially in the enterprise. Each party brought something unique to the table.

Zoominfo 130
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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

Go beyond the high-level demographics of SIC/NAICS codes and company size. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. He is the Founder & President of Tiecas, Inc. –

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How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?