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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* In short, now is the time to shift to person-to-person (P2P) marketing. The highest-ranking answer? ‘No

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. I need to implement them. Thanks for sharing.

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Sales Pipeline Radio, Episode 122: Q&A with Dave Gerhardt @davegerhardt

Heinz Marketing

If you’re listening to us live on the Funnel Media Radio Network, this is not a live show, but it’s still going to be awesome. ” Based on what you just said, it almost sounds like this is the new way people in businesses buy from people in other businesses, right? We think of B2B as business to business.