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B2B Marketing | Business to Business Marketing Information Portal

Online Marketing Institute

Go to the Data Knowledge Bank CASE STUDY: Nortel and Segmetrix Using well-researched data to structure a marketing campaign CASE STUDY: Reed Exhibitions How personalisation created buzz for the 2008 IDMF HOW TO.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. How can you leverage events?

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: New Lead Nurturing Webinar

markempa

The secret to successful lead generation and marketing in the business-to-business space today is the process called lead nurturing, which converts more inquiries into qualified leads and qualified leads into sales. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Two new reports on marketing and lead generation

markempa

Get this report focused exclusively on Business-to-Business Professional Services by RainToday.com. They studied almost 200 business decision makers with the intention of understanding what it is like to be a buyer of your services. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Marketing That Reaches Decision Makers In Big Companies

markempa

Heres a brief excerpt of the article: If you think finding the right person to target with your business-to-business marketing is harder than it used to be, you’re right. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 a marketing and sales information services company in Southport, Conn.:

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B2B Lead Generation Blog: Direct mail for the complex sale that really works

markempa

The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.