Business to Business Buying Cycle Copyright Segmentation 
Marketing Insider Group
NOVEMBER 4, 2010
How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.
Marketing Insider Group
NOVEMBER 4, 2010
How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.
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Industrial Marketing Today
JUNE 19, 2010
Even if you have carefully segmented your target audience by demographics, different people within the same company can and do react differently to your content. What marketing content you serve at each phase of the buying cycle also matters. That is pretty much the mantra of B2B content marketing.
Industrial Marketing Today
AUGUST 3, 2010
Customer Segmentation using Google Analytics You can use Google Analytics for very sophisticated customer segmentation. Let me instead direct you to an excellent blog post by Dave Chaffey where he has explained his ten recommended advanced segments for Google Analytics. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.
Industrial Marketing Today
OCTOBER 2, 2010
Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved.
Industrial Marketing Today
AUGUST 20, 2010
For example, segment your products and services by application and/or industry. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Copyright © 2010 Tiecas, Inc. Following tried and tested protocols is how scientists and engineers are trained to solve problems. Resources
Industrial Marketing Today
JULY 23, 2010
Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.
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