Vision Edge Marketing

FEBRUARY 25, 2020

Every day, we make choices about what we will buy. Let’s say you determine your ideal customers are US-based mid-market business-to-business companies who buy X widgets per year. Preference suggests a perceived difference in value.

SIC 142

SIC Marketing Management Verticals Clickthrough 142

Zoominfo

NOVEMBER 5, 2020

EverString is an artificial intelligence-powered, business-to-business (B2B) data solutions provider that has built a comprehensive company data graph that profiles the long tail of very small businesses and also the complex hierarchy linkages between businesses and their related entities, including those with multiple locations and subsidiaries.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). Company news and industry SIC codes tied for third.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

OCTOBER 2, 2010

Go beyond the high-level demographics of SIC/NAICS codes and company size. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. And that begins with thinking like an investigative reporter by asking the 4Ws and the 1H questions. He is the Founder & President of Tiecas, Inc. –

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Zoominfo

NOVEMBER 5, 2020

While legacy providers of business data are repurposing credit, risk, or legal datasets for go-to-market teams, the combined EverString and ZoomInfo Data Cloud will be the first-ever business identity graph of its size, accuracy, and completeness. And their delivery methods are as ancient and varied as can be imagined.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Industrial Marketing Today

JUNE 3, 2010

I mean dig deeper than just the demographics like company size, job title, SIC code etc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Don’t be persona non grata – take the time to really understand the persona of the target audience.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Choozle

JANUARY 20, 2020

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. Buying process. Level of influence.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53