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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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B2B Lead Generation Blog: Blogging & RSS Events

markempa

» Blogging & RSS Events Business blogging consultant extraordinaire, Debbie Weil , just informed me that shes launching a half-day seminar on Blogging & RSS. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Blogging generally gets the largest share of inbound marketing budgets, followed by social media, SEO (if calculated separately from blogging) and PPC advertising. Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 7 Business Blogging Stats and Facts.

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]

Hubspot

Business Blogging. 32) 62% of marketers surveyed will blog in 2013. 33) 82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly -- which, by itself, is still an impressive result. 102) 28% of tech firms report that trade shows top out lead costs.

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B2B Lead Generation Blog: Going beyond the sales lead

markempa

March 02, 2007 | Permalink Technorati Tags : lead generation , marketing , roi , sales TrackBack TrackBack URL for this entry: [link] Listed below are links to weblogs that reference Going beyond the sales lead : » Microsoft RSVP from E-Bitz - SBS MVP the Official Blog of the SBS "Diva" I got an interesting magazine the other day.

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20 Handy B2B Lead Generation Resources

PureB2B

If your company has a blog that runs on WordPress, a blog article entitled ‘3 Must-Have WordPress Plugins for Lead Generation ’ will provide you with sources for apps to optimize your business blog for lead generation purposes. Demand Wave. Case Studies. B2B marketing for software and hardware are harder than B2C.

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20 Handy B2B Lead Generation Resources

PureB2B

If your company has a blog that runs on WordPress, a blog article entitled ‘ 3 Must-Have WordPress Plugins for Lead Generation’ will provide you with sources for apps to optimize your business blog for lead generation purposes. Demand Wave. Case Studies. B2B marketing for software and hardware are harder than B2C.