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Content Marketing is the New Conference and Trade Show During Quarantine [UML]

Sword and the Script | B2B

In its third year, a business blog I championed was responsible for 50% of the third-party coverage (itself a 26% y/y increase – not to mention backlinks) the organization received. These results do not happen overnight but can be substantial and I have experienced this first-hand.

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Founders: Market Yourself, Not Just Your Business

Webbiquity

Most business owners use blog posts to offer advice that can help to attract new visitors. This free advice can be a great way of building trust in your company and can help generate new business. Blogs can have other benefits such as improving SEO and as a regular source of content to promote on social media.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

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10 Simple Strategies for Business Blog Content

Hubspot

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.

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Lead generation using white papers

Anything Goes Marketing

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

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6 Great Conferences to Attend Before the End of 2012

Convince & Convert

BlogWorld Expo quotes itself as “the first and only industry-wide, trade show and media event for all new media” With all the content and amazing speakers they consistently have to offer every year, it’s so true. Social Fresh Conference was started by the popular social media for business blog, Social Fresh.

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Email and Video: Tactics you can use Today

Anything Goes Marketing

For example, you meet a prospect at a trade show or live event - what better way for them to get a better sense of who you are and what you've accomplished then by sending an email with a video. Tags: video email marketing business blog youtube. Sales can incorporate these in their communication pieces to prospects.