Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

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Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 24, 2009

However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Studies have shown that people retain information quicker and longer when you engage their visual senses. If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

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Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. David Brazeal´s last blog.

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Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

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Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that? What has worked for you?

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Industrial Marketing Today

JUNE 3, 2010

Why does online marketing content cause so much angst? Be a ruthless editor – business owners and product developers are passionate about their offerings. Harness that power by gathering all the information and then editing the material into cohesive content. And the cycle of frustration continues.

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Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.

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Convince & Convert

MARCH 23, 2010

reading this article makes me feel the need to change my blog service, be better. thanks meganzuniga While it's true the reason first time visitors go to your blog is because they wanted some information. Otherwise, it would be feel like an advertising content, not a blog post anymore. they were like strangers.

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Social Media Media Webinar Metrics Marketing & Strategy 119

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I mean using social media technologies internally, within the large company kind of enterprise. I’m often asked what I think the next big thing in social media might be. Have I gone MAD??

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B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Our client still avoids online ads like the plague. link] Marjorie Clayman Yep…I’m sure you do [link] Is the media or the message getting in your way?

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Social Media Media Paid Search Agency Advertising Agencies 120

B2B Marketing Zone Posts

AUGUST 3, 2010

Free Download: 2010 Online Marketing Blueprint. Updated B2B Facebook Page Examples with Data - Social Media B2B , July 23, 2010 This short post is to let you know that we updated the 10 Examples of B2B Facebook Pages post. Landing pages are where a business captures leads. Social Media Strategy? Daily Clicks.

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Ning Paid Content Facebook Sales Management 40

Convince & Convert

JUNE 15, 2010

I did like the fact that it delivered the information while and when I needed it in communicating via email. However there is some usages in this for businesses blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The first exchange with their web based service took along time for 5K contacts.

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Social Media Ideal Customer Profiles Paid Content Media 153

Magisto

AUGUST 6, 2019

This website is worth checking out whether you’re a beginner in marketing or if you are looking for ways to grab a general knowledge of what digital marketing is. Killer Startups gathers information about startups and entrepreneurship. They cover everything: management, digital marketing, apps and software, and so on.

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Paid Content Best Practices Work Management Startups 68

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing.

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