Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.”

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

OCTOBER 26, 2009

Don’t make the visitor scroll vertically or horizontally to read your primary content. It is a great way to combine storytelling with product demonstration tailored to a specific target audience. Keep it simple – follow a one-column format with plenty of white space for the eyes to rest and the brain to assimilate the information.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Hubspot

JULY 10, 2018

For instance, in SaaS, a highly competitive industry across verticals, AdWords bidding is highly competitive, so you need to target a lot of relevant keywords. A lot has been said about the benefits of business blogging. Let’s reiterate the major advantages that apply to the B2B market: Drive traffic to your website.

Paid Content 98

Paid Content Lead Ranking Lead Scoring Lead Gen 98

SnapApp

DECEMBER 22, 2016

DM News's blog wants to help you with content marketing in effective and measurable ways. Let them help you out with toipics that cover using Twiter, how to write engaging content, and storytelling. Duct Tape Marketing. This content marketing blog isn’t just for reading a wall of text in a blog post.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48