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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Blogging: for any new business blog, traffic typically starts out modest but grows over time.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). HubSpot ). 6: The State of Search: 17 Illuminating SEO and SEM Statistics. #7: LinkedIn Pulse ). Lead quality > lead quantity? KoMarketing ).

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17 Google Marketing Tools You Should Be Using

Hubspot

And considering your Google My Business listing will include a link to your business' Google+ Page, it's important to take some extra time to make your page the best it can be. Learn more about how to optimize your Google+ Page in this free ebook , and you can check out HubSpot's own Google+ Page here. Google Webmaster Tools.

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Business Blogging Turns 20 This Year (Plus 12 More Stellar Stats and Facts)

Webbiquity

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Half of all Instagram users follow at least one business account. Instagram Business Blog ). Eight million businesses have Instagram profiles. DrumUp Blog ). DrumUp Blog ).

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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8 Questions to Evaluate if That New Social Network is Worth Your Company's Time

Hubspot

Business blogging and creating other types of content such as ebooks, webinars, and other content offers all offer perfect opportunities for sharing. (As Luckily, there are a variety of social media management tools like HootSuite ( which now integrates directly with HubSpot! What were the results of your test?