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Book Review: The B2B Social Media Book

Webbiquity

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Relationship-based sales.

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Think You Know Who Your Competitors Are? You Might Be Missing a Few

Hubspot

In some ways, they''re even more dangerous to the growth of your business than your regular competitors, because 1) they often go unnoticed since your sales organization isn''t competing with them for actual customers, and 2) they might have different business models that enable them to compete on content in a way you can''t.

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10 Key Elements of Every Successful Business Blog

ClearVoice

Keyword strategy is a critical element of a successful business blog. A successful blog will have a cohesive keyword strategy. However, if you focus on a phrase like “best single cup coffee maker,” you will have a better chance of ranking in SERPs and attracting traffic to your site.

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You???re Taking These Marketing Maxims Way Too Literally

Hubspot

HubSpot gave you “19 Reasons You Should Include Visual Content in Your Marketing” with statistics including: 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. “You need to blog every day.” “Visuals are more important than copy.”

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

22% of Fortune 500 companies have a public-facing blog that has at least one post in the past 12 months. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. (I Is a Blog Still Important in 2011? companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007.