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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. As such, product marketing content can be critical in helping convert those truly qualified leads into paying customers. 2) Product Pages.

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How to Shave 20 Minutes Off Your Next Blog Post

Hubspot

People understand the importance of blogging, but finding the time to do so on a consistent basis seems unimaginable. Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. Blog writing is integral to a good inbound marketing strategy.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

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11 Clever Ways to Nurture Leads With Your Business Blog

Hubspot

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Furthermore, blogging also plays a critical role in the ''Convert'' stage, since we all know how effective it can be for lead generation. That''s right!

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Published by Hubspot, May 2010. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g.,

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The Blog Editor's Ultimate Guide to Managing Multiple Contributors

Hubspot

Want a more well-rounded and sufficiently fed business blog ? But in all seriousness, a blog with multiple contributors results in a better blog overall. Multiple contributors can be a great way to help you publish a lot more content and, thus, boost your blogging frequency. Okay, okay. Think about it.