Hubspot

OCTOBER 9, 2014

According to Forrester Research , 96% of people who visit a website leave without completing the action the marketer would have liked them to take. Segmenting different lists of users enables you to show different ads, depending on which section of your site they visited. Increase brand recall (and thus increase branded searches).

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

MAY 23, 2014

Cisco doesn''t just have one blog -- it has over a dozen, boasting an entire network of industry- and tech-specific sites geared toward its various customer segments. It''s a smorgasbord of content produced by Cisco employees that covers everything from new division hires to marketing tips and insight into trade news.

Paid Search Agency 28

Paid Search Agency Companies B2B B2B Thought Leadership 28

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Special Tips. Blogging varied by industry type. Online business is a platform of tough competition.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

OCTOBER 8, 2019

The truth is that advertising is a classic “tip of the iceberg” in marketing. It’s often (wrongly) assumed that B2C marketing is much bigger than B2B because 1) it’s much more visible to most people, and 2) there are a lot more consumers than businesses in the market buying stuff.

Enterprise Management 232

Enterprise Management Work Management Marketing Management B2B Marketing 232

B2B Marketing Zone Posts

JULY 7, 2010

- CK’s B2B Blog , June 13, 2010 As marketers, data, statistics and factoids are our friends. They help to support our arguments, enable us to build our business cases and they shine light on new opportunities and emerging market segments that hold potential for our offerings. Business Blogging – Do You Have What It Takes?

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40